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Modular lighting apparatus to aid on the go photographers

A700 Sony Photography 

Lighting Equipment

What

The aim for this project was to design a light product in the style of a chosen brand. I chose to design for Sony, and began by looking at existing products and creating personas

Personas

Dan Sony Persona.png
Dan Sony Persona 2.png

Ideation

I began my ideation by exploring different designs linking to my personas hobbies. From here I then explored technological ideas,materials and then form in regards to product use.  

Modelling and testing

Once I narrowed my focus down to photography lighting, I began to make models and test out my concepts.

I tested my prototypes using two different Sony camera models used by a female ages 19 and a male aged 65.   

The Final Design

The Final Product

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